Branding, Logo Development
WhyNot Society is made up of two talented friends, Aaron Sirico and Jakob Favela, who capture the essence of Chicago through their videography. The logos reflect Chicago’s motto, "Urbs in Horto" (City in a Garden), highlighting the interesting contrast between the sharp, busy vibe of city life and the organic feel of nature. In this project, I created multiple logos that creatively combine these elements using experimental typography and logos.
Aaron Sirico Jakob Favela