Role: Project Manager, Lead Graphic Designer
Scope
Research, Ideation, Brand Design, UI Design, Publication Design, Illustration, Prototyping, User Testing, Programming, and Implementation.
The Columbia College Chicago IAM Team's capstone project is a collaboration with students from diverse disciplines in a partnership with NASCAR Chicago. Over the Spring 2024 semester, the student team created four engaging products tailored for families attending the street race event. From interactive trivia that test your NASCAR knowledge to thrilling time reaction games pitting you against some of the best drivers, we focused on creating experiences that promised enthusiasm. Additionally, we produced a playful and educational print publication to excite younger attendees.
More about this project:
NASCAR x Columbia
Videography, photography, and editing by:
Julie D Lucas